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Dozens of companies are using AI tools to enhance their marketing strategies, a Bynder study found. Clients are also using AI to optimize their content, improve spelling and grammar, and paraphrase information, according to the study. As a result, marketing teams have gotten the tech to brainstorm ideas, come up with grabby hooks, and complete research tasks. Marketing teams are even deploying AI by having the tech repurpose content and develop the voice of their companies' brand. High-level executives agree that AI can boost a marketing team's bottom line.
Persons: Bynder, Peggy Dean, Jacqueline DeStefano, Jonathan Adashek, Adashek, Warren Daniels Organizations: Morning, Spotify, Canon, Puma, IBM Locations: Bynder
But first, Wells Fargo heads to the penalty box, again. Wells Fargo faces the music. The regulators have once again come knocking at Wells Fargo, and it ain't pretty. Wells Fargo was ordered to pay $2 billion back to customers and pay a $1.7 billion civil penalty by the Consumer Financial Protection Bureau (CFPB) for illegal activity involving auto loans, mortgages, and deposit accounts that impacted over 16 million accounts. "Wells Fargo is a corporate recidivist," CFPB Director Rohit Chopra told reporters on a call Tuesday, according to The Wall Street Journal, adding that the settlement "should not be read as a sign that Wells Fargo has moved past its longstanding problems."
THL will spend $350 million to acquire a majority stake in the company. Boston-based private equity firm Thomas H. Lee Partners (THL) has agreed to buy a majority stake in venture-backed digital asset management platform Bynder in a deal that would value the company at over $600 million. THL, founded in 1974, is a private equity firm focused on acquiring middle-market companies in the fintech, healthcare, and enterprise tech spaces. THL Director Cliff Longley said that the firm has spent the last few years building a thesis around digital asset management. The acquisition comes at the end of a year that has seen a slowdown in private equity dealmaking.
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